Entering the retail driveway

The auto sector needs to explore innovative collaborative opportunities with the retail sector to add value to the shopping experience of the passenger vehicles. So far they have operated through the dealership network with showrooms mostly in the not so happening premises, auto showrooms are now beginning to move to retail centres to grab attention of new generation mobile customers. With increasing income, easy credit facilities, the attitude has changed and people have started buying new mobile handsets. Indian consumers are more likely to make spontaneous decisions on automobile buys as well. Also modern retail in India is increasingly playing a larger role in the economy through increasing tax collection, spurring consumption and economic growth, creating public spaces in urban India and large scale employment generation among lesser educated youth.